Let’s build the next big thing in gaming together!

Gabriella Persson is a versatile games marketing consultant with 8+ years of experience in the gaming industry, spanning from studio environments to AAA publishers, agencies, and startups. Known as a jack-of-all-trades, Gabriella excels in developing strategic marketing campaigns that engage communities, build brand visibility, and drive growth.

Whether you're in pre-launch, launch, or post-launch phase, Gabriella has the expertise to lead initiatives from start to finish. Her work is rooted in a deep understanding of gaming culture, emerging trends, and cross-functional collaboration—ensuring every campaign resonates with your audience and delivers measurable results.

Gabriella has worked on high-profile IPs like EA SPORTS FIFA, PAYDAY 2, Overwatch 2, Farming Simulator, Once Human, Dune: Awakening, and 7 Days Blood Moons, driving global engagement through creative marketing strategies, partnerships, and events. She is deeply involved in the industry, having served as a jury member and presenter at the Swedish Game Awards, hosted ambassador meetups for Women in Games, and guest lectured at Future Games—demonstrating her commitment to shaping the future of the gaming world.

With a track record of boosting brand engagement, securing partnerships, and executing innovative marketing strategies, Gabriella offers a hands-on, flexible approach—no agency fuss or fees, just a dedicated partner focused on delivering results tailored to your needs.

Gabriella Persson Games Marketing Consultant

Services

Brand Marketing

Develop and execute global marketing plans that drive awareness, acquisition, engagement, and retention.

Manage the creation of high-quality brand assets while ensuring cohesive brand messaging, including storefronts, game events, social content, and gameplay trailers.

Lead brand positioning, create, manage, and refine long-term strategies, aligning with broader game and company goals, ensuring sustained brand growth in a competitive market.

Social Media

Develop content strategies and plans across multiple platforms to cultivate a strong community, driving engagement that aligns with business objectives and key milestones in the game’s lifecycle.

Community Management

Develop community strategies that support player retention, engagement, and advocacy, with a focus on building strong relationships and long-term sustainability.

Conduct quantitative and qualitative research to uncover actionable insights, guiding product development while fostering meaningful relationships with your fanbase.

Brand Partnerships

Develop strategic brand partnerships and business opportunities that drive brand visibility and new revenue opportunities, including in-game integrations, co-marketing, and merchandise.

Creator Marketing

Develop and execute creator marketing strategies by selecting the right creators to ensure authentic campaigns that resonate with the target audience.

Source and onboard creators, managing contracts, negotiations, and talent relationships to build long-term partnerships and maximize impact.

Set up and manage brand ambassador and creator programs to drive sustained engagement and advocacy.

Event Management

Align event strategies with broader marketing goals and manage all aspects of event planning and production to deliver memorable experiences, from intimate partnership dinners to large-scale creator events.

Work

Online Event, PAYDAY 2

10-day online event for PAYDAY 2, culminating in a highly anticipated live-action movie that captivated millions of dedicated fans.
TwitchCon Afterparty, Once Human

Creator Afterparty with 200 guests at the iconic Euromast to promote Once Human during TwitchCon Rotterdam 2024.
In-Game Integration, FIFA 22

Part of the 'How to Hygge' campaign to raise awareness about mental health and promote casual gaming.
Creator Program, Lurkit

Lurkit’s first creator program.
Paid media, FIFA 22

Part of an incentivized pre-order campaign.
TwitchCon Afterparty, 7 Days Blood Moons

Creator Afterparty with 300 guests to promote 7 Days Blood Moons during TwitchCon San Diego 2024.
Brand Partnership, Overwatch 2

Limited edition bottle design by AriZona Iced Tea featuring Overwatch 2 characters.
TwitchCon Afterparty, Dune: Awakening

Creator Afterparty with 300 guests to promote Dune: Awakening during TwitchCon San Diego 2024.
Earned Media, FIFA 22

Part of the soundtrack release to spotlight featured Nordic artists.
Social Media Competition, FIFA 22

Part of the 'How to Hygge' campaign to raise awareness about mental health and promote casual gaming.